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Campaign Metrics

Here you can see the list of available campaign metrics and their meanings.

MetricNameChannelsDescription
Queuequeue
TelefoniaSMSEmailWebchatWhatsAppMessengerInstagram
Indicates the number of interactions in the campaign queue waiting to be handled by a user.
inbound messagesinMessages
SMSEmailWebchatWhatsAppMessengerInstagram
Indicates the number of customer messages received in the campaign through interactions.
outbound messagesoutMessages
SMSEmailWebchatWhatsAppMessengerInstagram
Indicates the number of messages sent by users in the campaign through interactions.
Total messagestotalMessages
SMSEmailWebchatWhatsAppMessengerInstagram
Indicates the total number of messages sent and received in the campaign through interactions.
inbound interactionsinInteractions
TelefoniaSMSEmailWebchatWhatsAppMessengerInstagram
Indicates the number of interactions received through the campaign, regardless of channel.
outbound interactionsoutInteractions
TelefoniaSMSEmailWebchatWhatsAppMessengerInstagram
Indicates the number of interactions initiated by users through the campaign, regardless of channel.
Total interactionstotalInteractions
TelefoniaSMSEmailWebchatWhatsAppMessengerInstagram
Indicates the total number of interactions both received and initiated in the campaign.
Attended interactionsattendedInteractions
TelefoniaSMSEmailWebchatWhatsAppMessengerInstagram
Indicates the number of interactions that were actually attended in the campaign.
Completed inbound interactionscompletedInInteractions
TelefoniaSMSEmailWebchatWhatsAppMessengerInstagram
Indicates the number of inbound interactions that were completed by users.
Completed outbound interactionscompletedOutInteractions
TelefoniaSMSEmailWebchatWhatsAppMessengerInstagram
Indicates the number of outbound interactions that were completed by users.
Completed interactionscompletedInteractions
TelefoniaSMSEmailWebchatWhatsAppMessengerInstagram
Indicates the total number of completed interactions, including both inbound and outbound ones.
Transfers to agentstransferedAgents
TelefoniaSMSEmailWebchatWhatsAppMessengerInstagram
Indicates the number of inbound and outbound interactions.
Transfers to campaignstransferedCampaigns
TelefoniaSMSEmailWebchatWhatsAppMessengerInstagram
Indicates the number of transfers made by users to other campaigns.
Call transfers to external numbertransferredToExternal
TelefoniaSMSEmailWebchatWhatsAppMessengerInstagram
Indicates the number of call transfers made to an external phone number.
Transfers received from another campaignreceivedFromCampaign
TelefoniaSMSEmailWebchatWhatsAppMessengerInstagram
Indicates the number of transfers received in the campaign coming from other campaigns.
Total transferstotalTransfer
TelefoniaSMSEmailWebchatWhatsAppMessengerInstagram
Indicates the total number of transfers performed in the campaign, regardless of channel or type.
Transfers to agents attendedattendedTransfersToAgent
TelefoniaSMSEmailWebchatWhatsAppMessengerInstagram
Indicates the number of transfers made to other users that were actually answered.
Service levelserviceLevel
TelefoniaSMSEmailWebchatWhatsAppMessengerInstagram
Indicates the service level percentage for the campaign.
Service level 2serviceLevel2
TelefoniaSMSEmailWebchatWhatsAppMessengerInstagram
Indicates the service level percentage including abandoned interactions.
Attended before service levelattendedBeforeServiceLevel
TelefoniaSMSEmailWebchatWhatsAppMessengerInstagram
Indicates the number of interactions handled before the configured service level threshold.
Attended after service levelattendedAfterServiceLevel
TelefoniaSMSEmailWebchatWhatsAppMessengerInstagram
Indicates the number of interactions handled after the configured service level threshold.
Abandoned before service levelabandonedBeforeServiceLevel
TelefoniaSMSEmailWebchatWhatsAppMessengerInstagram
Indicates the number of interactions abandoned before reaching the configured service level threshold.
Abandoned after service levelabandonedAfterServiceLevel
TelefoniaSMSEmailWebchatWhatsAppMessengerInstagram
Indicates the number of interactions abandoned after the service level threshold passed.
FTEfte
TelefoniaSMSEmailWebchatWhatsAppMessengerInstagram
Indicates the total time logged in seconds by all users belonging to the campaign.
Occupationoccupation
TelefoniaSMSEmailWebchatWhatsAppMessengerInstagram
Indicates the total time users were busy handling interactions.
Hold timeholdTime
TelefoniaSMSEmailWebchatWhatsAppMessengerInstagram
Indicates the average time interactions remain on hold before being attended.
Attended timeattendedTime
TelefoniaSMSEmailWebchatWhatsAppMessengerInstagram
Indicates the average duration of interactions.
First responsefirstResponse
TelefoniaSMSEmailWebchatWhatsAppMessengerInstagram
Indicates the average time between when the interaction enters the queue and the first response is sent to the customer.
Average inbound interactionaverageInboundInteraction
TelefoniaSMSEmailWebchatWhatsAppMessengerInstagram
Indicates the average duration of inbound interactions.
Average outbound interactionaverageOutboundInteraction
TelefoniaSMSEmailWebchatWhatsAppMessengerInstagram
Indicates the average duration of outbound interactions.
Abandonedabandoned
TelefoniaSMSEmailWebchatWhatsAppMessengerInstagram
Indicates the number of interactions abandoned in the queue while waiting to be attended by a user.

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